Susan is a dynamic Independent Producer and President of Hop To It Productions with over 20 years of experience in marketing, advertising, event management and content production. She has strong communication and project management skills, and good creative judgment.
In June 2006 she formed Hop To It Productions Inc. with Nina Beveridge and Paul Hart of Beevision Productions to create, develop, produce and market relevant, compelling and unique programming, content and products for kids, tweens, teens and youth. The programming promotes diversity, active healthy living and strong female roles. Hop To It projects have the potential to work on multiple platforms, and have strong international appeal and merchandising potential.
Nina and Susie were Finalists in Banff’s 2007 iPitch with a multi-platform project Cupid’s Café, and in the CTV Documart Pitch for a documentary on 18 year old website moderator, charity organizer and special correspondent Renee ”Famous Professional” called “Suck it Up Princess”.
They recently launched multi-platform youth project www.hip-hoptv.com, hip-hoptv myspace, half-hour TV series Hip Hop in the T-Dot on air on Rogers Television and 2 x DVDs. The site includes completed Dancemania game prototype and S4Tek technology proof of concept- unique, innovative synchronized simultaneous streaming technology and game applications. They were winners in the Telefilm Great Canadian Video Game Contest in January 2007 with innovative multi-platform project Create A Date using S4Tek technology. They are also finalists in the Telus Innovation Awards.
They just completed the website www.biggrinshouse.com (development stage) March 2007 with the support of the Bell New Media Fund and Rogers/Omni.
Susan produced “That’s So Raven Eye On Fashion” 2006 event and video with Disney, Wal-Mart and Children’s Miracle Network( hip hop dance and kids) and an exciting live kids dance and fashion show for Wal-Mart Canada (annual managers and vendors meeting in February 2007).
She also produced a series of 7 PSAs for the Get Your Move On 2006 Campaign in English, Spanish, Mandarin, Farsi and Tamil with Alison Duke, OMNI Television, MLSE, Health Toronto and Mayor Miller. She produced, wrote directed inspirational Sheena’s Place video December 2006.
Susan has attended MIPCOM, Kidscreen Summit, the Banff Television Festival, GDC, ICE, Playback Mobile, and many other industry programs.
In her role as Director Sales, Marketing and Development for Lenz Entertainment, she worked on a variety of multi-platform projects including the UNICEF Concert “Change the World with Children”, the pre-school puppet show “Nanalan” now on CBC and PBS, the animated series “Weird Years” on YTV, and the pre-school puppet show “Michael’s Island” (a co-production with Nick Jr US). She has successfully worked on the development and the production deals, the funding (Shaw, Telefilm, Bell New Media) and the sales and marketing around the world.
From 1999-2001, consulting with Fantom Technologies Inc., Susan made successful live appearances, trained hosts and prepared scripts for the US Home Shopping Network. She also appeared on, and contributed to the script for the Columbia Tristar television show “Safety in the home”. She also contributed on the production of an educational video “Water” for the WQA featuring Bob Greene, Oprah’s trainer.
From 1997-1998, she successfully established and managed an international sales network in 10 countries with Bariston Inc, as well as working on various television projects part-time.
From 1993-1996, in Santiago, Chile, she produced, wrote and directed a short film for charity. She worked for DG Medios and Espectaculos (large music promoter in Latin America), and helped plan, produce and promote many very successful live televised music events. These included Sting, The Rolling Stones, Liza Minnelli, Whitney Houston, and others.
She spent the first 12 years of her international career developing and managing brands and advertising campaigns with companies like Unilever Australia and Singapore, Gillette do Brazil and McKim/BBDO Advertising Canada.
Susan has a BA from Sydney University and speaks fluent Spanish as well as rusty French and Portuguese. She serves on several volunteer boards. She has solid business skills and maintains excellent contacts in the advertising, marketing, production and broadcast communities, both in Canada and internationally.